Last time we've written about the Sitecore Clouds. This time we'll take a closer look at the products within the Content Cloud (purple blocks). Let's first start with naming the products for each purple block.
Intelligent Content Search -> SearchSurface hyper-relevant content through AI-powered search
Predict search intent and display individualized results with a personalized search experience.
Agile CMS -> Content Hub ONE
Lightweight – still lightning-fast
Create, manage, and deliver content for any touchpoint with an agile omnichannel CMS.
Enterprise CMS -> XM Cloud
The modern SaaS CMS
Create, manage, and deliver relevant content everywhere, lightning-fast, with a world-leading, enterprise-ready CMS.
Content Operations -> Content Hub CMP, MRM, DAM
Streamline your content strategy
Collaborate effortlessly on content strategy, creation, and distribution with an end-to-end content operations solution.
Digital Asset Management -> Content Hub DAM and PCM
All your digital assets in one place
Centralize all your digital assets and deliver them to any customer touchpoint with an automated digital asset management (DAM) solution.
So we now have basically four products: Search, XM Cloud, Content Hub ONE and Content Hub. The product that really differs from the rest is Search. It's used in conjunction with content but has nothing to do with managing content. Therefore we aren't going to use this product in a feature comparison.
If we look closely at the other three products left, we can see that they focus on managing content. This leaves us with the most important topic yet, how do they differ from each other?
The quickest and easiest way is always a picture. In the picture below I've plotted the three products in comparison to each other.
If you look closely at the picture, you see that we've put Simplicity and Extensibility on the axis. Where Simplicity stands for simplicity in maintenance, user friendly, etc and on the other hand we have Extensibility. With this we mean things like, adding new features to the platform, extending functionality, etc.